One Solution, One Platform!
Everything your real estate brokerage needs.
A seamless, all-in-one solution for property investments - created by South African property specialists, tailored for property owners and estate agents across South Africa.
Platform
Everything You Need
From first contact to final transfer, Rubyprop covers the full rental and sales lifecycle.
Property Management
Manage your full rental and sales portfolio in one place. Import from Property24 or PropCtrl with one click. Track every property from listing to close.
360° CRM
Complete client relationship management. Every landlord, tenant, buyer, seller — with full contact history, linked properties, tasks, birthday reminders, and activity tracking.
Rental & Sales Pipeline
Visual deal pipeline for both rentals and sales. Track leads from first contact through to lease signing or property transfer. Never lose a deal.
FICA Compliance
Digital FICA onboarding for natural and juristic persons. Verified against 5 international sanctions databases, SAPS Wanted Persons, and adverse media screening. Professional PDF reports.
PPRA Compliance
Mandatory Disclosure and Marketing Consent forms — digitised. Agents pre-fill, landlords/sellers sign on their phone. Fully compliant with the Property Practitioners Act.
Digital Applications
Online rental applications with document uploads (ID, payslips, bank statements, proof of address). Employment-type-specific requirements. Legal declarations included.
Lease Management
Generate lease agreements from templates. Track renewals, expiries, and notices. Link to properties, tenants, and landlords automatically.
Offer to Purchase (OTP)
Create and manage Offers to Purchase for sales. Step-by-step wizard. Buyer signs, seller accepts — all digital with signatures.
Property Inspections
Move-in and move-out inspections with photos. Room-by-room checklist. PDF reports with condition comparison. Powered by PropSpec.
PropCtrl Integration
Chrome extension imports properties directly from PropCtrl. No double-capturing. Owner details, photos, and listing info flow into Rubyprop automatically.
Property24 Import
Paste a Property24 or Private Property URL — AI reads the listing description and auto-fills every field. Beds, baths, pool, security, fibre — all extracted automatically.
Smart Wish Lists
Tenant and buyer wish list forms. Share via WhatsApp — leads fill in what they’re looking for, AI matches them to available properties. Auto-creates CRM deals.
How It Works
3 Steps to a Modern Agency
Up and running in minutes — no installation, no training.
Sign Up Free
Create your account in 30 seconds. No credit card required.
Add Your Properties
Import from Property24/PropCtrl or add manually.
Start Managing
Send FICA, PPRA, applications — all from one dashboard.
Share Links
One Link Does It All
Send your clients a single link via WhatsApp. They complete forms on their phone. You get signed, compliant documents back — no printing, no chasing, no lost paperwork.
- FICA Verification
- Mandatory Disclosure
- Marketing Consent
- Rental Application
- Tenant & Buyer Wish Lists
FICA Onboarding
via WhatsApp
PPRA Disclosure
awaiting signature
Rental Application
3 of 5 sections
Sign & Submit
South African Compliance
Built for SA Property Law
Rubyprop is designed around South African property legislation — every form, every check, every audit trail.
Property Practitioners Act (PPA)
PPRA mandatory disclosure and consent forms — fully digitised.
Financial Intelligence Centre Act (FICA)
Digital identity verification with audit trail and PDF reports.
Consumer Protection Act (CPA)
Compliant rental application forms with required declarations.
Protection of Personal Information Act (POPIA)
Encrypted storage, consent tracking, and right-to-erasure built in.
5 International Sanctions Databases
UN, EU, UK OFSI, US OFAC, and SA TFS — screened on every FICA check.
Electronic Communications & Transactions Act (ECTA)
Legally recognised digital signatures with IP and timestamp.
Simple, transparent pricing
Start free. Scale by adding agents — R350 per agent, per month.
Free
1 agent · 3 properties · 3 actions/month
- CRM with deal pipeline
- Leases + Mandates + Applications
- FICA compliance (full screening)
- Property inspections
- PPRA disclosures
- Tenant onboarding wizard
- Custom branding
- WhatsApp + Email delivery
Professional
Unlimited agents · 25 properties/agent · 30 actions/agent/month
- CRM with deal pipeline
- Leases + Mandates + Applications
- FICA compliance (full screening)
- Property inspections
- PPRA disclosures
- Tenant onboarding wizard
- Custom branding
- WhatsApp + Email delivery
- Priority support
- Credit wallet for over-limit usage
- Cross-app integration (PropSpec + RubyFICA)
Need more? Buy credits — never expire.
- 1credit per extra CRM action
- 5credits per document (lease, mandate, application)
- 10credits per FICA submission
- 10credits per inspection
- 20credits per extra property slot (permanent)
Credits work across all Rubyprop apps.
Flexible
Start with what you need
Use Rubyprop as your all-in-one platform, or sign up for individual tools. Each app works on its own — and connects seamlessly when you're ready to grow.
PropSpec
Property Inspections
Rental inspections made simple
- 7-point condition scale
- Photo galleries
- Digital signing
- PDF reports
Also available as Inspect module in Rubyprop
RubyFICA
FICA Compliance
Digital FICA for property practitioners
- Natural + juristic person forms
- PEP screening
- Sanctions checks
- AI risk reports
Also available as FICA module in Rubyprop
Social HubComing soon
AI-powered property social media
Auto-generate Facebook & Instagram posts from your listings
- AI post generation
- Property24 import
- Scheduled publishing
- Multi-account management
CRM
Real Estate Pipeline
Leads to leases, all in one pipeline
- Lead capture from Property24
- SA rental deal stages
- Task management
- Activity logging
Included in all plans
Rubyprop exclusiveGet startedRubyLease
Digital Lease Agreements
Generate and sign leases on any device
- Natural + juristic person leases
- Managed and procurement variants
- Digital signing
- Auto-population from mandate
Included in Professional (R350/agent/month)
Rubyprop exclusiveGet startedTenant Onboarding
One Link, Every Document
The complete tenant onboarding pack
- Application + FICA + lease + consent
- Tenant enters details once
- Agent tracks progress
- All PDFs in one download
Included in Professional (R350/agent/month)
Rubyprop exclusiveGet startedOne wallet. Every app.
All Rubyprop apps share ONE credit wallet. Buy credits once — use them anywhere. Your data also flows between modules: a tenant's application populates their lease, a mandate pre-fills the landlord side, FICA verification links to the CRM deal. One dashboard, one login, one wallet.
All apps: R150 per agent / month (Rubyprop Professional: R350 / agent / month).
FAQ
Frequently asked questions
Everything you need to know about Rubyprop.
Rubyprop is a unified property management platform built for South African estate agents. It covers the entire rental lifecycle from CRM to compliance.
No. Rubyprop is a web application that works in any modern browser. You can also install it as a PWA on your phone.
Choose the plan that fits your agency. You can start free and upgrade anytime. Paid plans are available monthly, annually (2 months free), or on a 2-year cycle (3 months free). All payments are in ZAR via PayFast.
Yes. You can import contacts and properties from CSV files. We also offer assisted migration for Professional plan customers with 5+ agents.
Absolutely. All data is encrypted in transit and at rest. We comply with POPIA and follow industry best practices for data security.
We accept all major South African payment methods via PayFast, including credit/debit cards, EFT, and SnapScan.